Star Wars Trilogy - Ambeint Media

It’s a few years old now but this still has to be one of my all time favourite pieces of ambient media – what a fantast idea!

Whacked – Sopranos Ambient Media

Another fantastic piece of ambient media from a few years ago promoting a new series of the hit American gangster series The Sopranos.

Trekinetic Wheelchairs – Ambient Media

These are two pieces from a new ambient campaign to promote Trekinetic, a company that produces special all-terrain wheelchairs by the design agency Ogilvy London. Ogilvy where given an extremely limited budget and had a very small and precise niche market which meant that more traditional forms of advertising such as press and TV where ruled out. As a result them came up with a fantastic campaign that involved sticking off-road scene silhouettes over disabled toilet door signs (a place they knew that they where targeting their niche market) so that it looks like the wheelchair is going off road. This is then baked up with the Trekinetic name and website address. This shows that no matter how limited your budget with a creative imagination you can create a very effective solution.

Quick Dry Paint – Ambient Media

This is a brilliant piece of ambient media by the design and advertising agency FPP for a quick drying paint brand Hammerite – I think it could also work really well if photographed and used alongside a slogan or tag line in more traditional press media.