Saturday, 7 July 2007

Hard Rock Cafe Ad

I saw this advert in a recent local newspaper and thought it was a good example of a strong but simple idea well executed (and at low cost as black and white adverts in newspapers generally costly less than colour ones). The ‘rock fist’ fork and head line ‘Schools out for summer’ (which is a reference to an Alice Cooper song) remind the reader of the restaurants Rock’n’Roll/American roots and the two lines of copy below tell the reader what the advert is advertising. This is a very simple but well thought out ad – and it is this that makes it stand out from a newspaper page full of loud adverts shouting ‘sale this weekend only!!!!’.