Thursday, 21 June 2007

Doc Martins – Really will last two lifetimes

This is a series of Doc Martins print ads that I saw in June’s edition of Creative Review. Saatchi & Saatchi have used Photshoped photos of dead famous rock stars who where famous for wearing the boots still wearing them whilst in haven – enforcing the idea that the boots are so strong and durable that they really will last forever. This is also a clever way of reminding new generations of Doc Martins wearers how their icons used to wear them.

Clockwise the rock stars are – Kurt Cobain, Sid Vicious, Joey Ramone, and Joe Strummer.

1 comment:

Holly Mee said...

Dont know if that 'will last two life times' is yours or there's but quite simple and effective, the whole idea is generally good, but at first from the clouds didnt realise it was heaven straight away.