This is piece of work designed by Andrew Cheung to promote ‘5065’, a range of fair trade coffee’s form Café Direct specifically aimed at students. The idea it’s self of a shoulder bag that looks like it is made out of a coffee sack is itself a nice idea, but it’s the ‘wake up’ typography / logo that really caught my eye, I love the way the word ‘up’ looks like a steaming cup of coffee.
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