Zip-loc Advert

This is an advert I recently saw on a blog put together design team ‘James and Joe Creative’ (see their blog http://jamesandjoecreative.blogspot.com/) advertising reseal able plastic bags. When I first watched the advert I couldn’t quite work out what the ad was for or what it is trying to say – until the line ‘stop time’ appeared on the screen and I realised just what the ad is about and just how brilliant it is. It shows that you don’t need a big budget to produce fantastic advertising as the most important thing is the ‘idea’ – and just because the product is something as unexciting as a plastic bag it shouldn’t stop you producing some brilliant advertising.