These are two adverts by DDB London designed as part of the ‘Wonderful Life’ campaign for the high-end fashion retailer Harvey Nichols. The adverts, for both the menswear and womenswear collections, are designed to show that little decisions, such as which shoes we wear, can have a massive impact on our lives. For the womenswear they have designed a simple graph with shoes on one side going from slippers to sexy 6-inch heel and mens bodies on the bottom going from a middle aged fat guy to a well toned ‘Diet Coke brake’ guy. The idea being the better your shoes, the better the guy you can get! This advert is so simple that other than this graphic there are no other words or images other than the Harvey Nichols logo. The menswear advert goes along very similar lines showing two different life routes – both starting with one decision – which shoes to put on. These adverts show how a well thought out and clever advert might not even need any words to make it work.
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