Even thought the company haven’t used the strap line for a few years when you think of KFC you still think ‘Finger licking good’ – this is the key idea or concept behind this eye catching new print campaign for fast food company. The design agency BBH have taken the different items for the KFC menu and made pictures out of them using finger paint. I really the bright, friendly and fun look of the ads, they really stand out from the usual fast food adverts which are just a photos of a large greasy burger and fries. Creative Review slightly spoilt the ads for me though by suggesting that the pictures could possibly look as if they hands made greasy from eating a KFC meal…
1 comment:
love this campaign. Simple and brilliant. It is great on large scale such as a bus stop where you can appreciate that they are all individual fingerprints. I would love to think that the artwork was all created with seperate fingerprints and hey weren't duplicated in photoshop. Not sure how they would have gone about it. Part of me thinks photoshop would have been the more flexible option and would have appealed to the designers. Never know though.
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