Tap – Campaign to promote tap water over bottled

According to Provokateur, the agency behind Tap, over 2.7 million tonnes of plastic is used each year in the UK to make bottled water, which is often little more than filtered tap water. To combat this they have created a campaign that involves selling stickers (70% of the profits go to charity) that you can stick on your own bottles and then fill them up at home. Nice idea – it made me smile though as this was a brief set to some students on the University of Leeds Graphic and Communication Design course two years ago – and some students had come up with the same solution!