Three fantastic copy based adverts which really get across the message very simply just using copy. I can imagine that the photo of the product was only put in at the request of Bostik themselves.
In case you can’t read the copy the blue one reads: ‘Sausage and chips twice please’ ‘How about dinner at my place instead’ ‘Pick me up at eight’ the purple one reads ‘Hello I’m David’ ‘Hi, I’m Angela’ ‘I love you, will you marry me?’ ‘I’d love to’ and the green one ‘Return to Nottingham please’ ‘Forget Nottingham, lets run away together’ ‘OK’. The tag line for them all is ‘Bonds in seconds’.
2 comments:
Yep, I like this too, I think it's well thought through . . . it's got that 'less is more' quality.
As a massive copy fan I think these adverts work brilliantly. The simpler the better in my opinion to convey a simple message in a way you would not relate to glue. However the tagline rounds off this campaign perfectly. I agree, shame the picture had to be there. Think it would have been more fun to find out that it was advertising glue just from the copy. Now it has become too obvious.
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