Thursday, 23 August 2007

The Future of Fashion – The New Diesel ‘Human After All’ Campaign

The fashion brand Diesel has recently launched another brilliant new advertising campaign, this time with the tag line ‘human after all’. The campaign features a series of printed adverts featuring scenes from the future but when you look closer you realise that although the future may hold things such as intergalactic space travel, people will still suffer the same day to day problems that we face today such as cancelled flights (and of cause the models in the ads are wearing the latest Diesel lines). The shots where photographed by John Renck and the aim of the campaign is to show that the future wont always be as we imagine as people don’t really change – although one thing is certain, Diesel will always make cutting edge fashion. This is a simple, clever idea well executed with excellent art direction.

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