Tuesday, 14 August 2007

James Callahan Rag Posters

These are a series of posters for the Leeds University Union Rag week produced by my course mate James Callahan. These posters strike me as a very good example of how you can produce an exciting poster for a young market just using one colour and type. The combination of Helvetica Bold Condensed and the pure cyan colouring means the poster has a huge visual impact, especially in amongst a sea of other much more crowded ads, the copy projects the right tone of voice for the event.

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