Thursday, 30 August 2007

Juice Monkeys

This is a very simple but brilliant advert by CitigateSMARTS, Edinburgh for a new juice bar called ‘Juice Monkeys’. The advert is so successful because it works on several levels:

  • The tone of voice is perfect; it is modern, young and fun just like the product.
  • It is very simple, just like the product.
  • It is clever and amusing which will appeal to the target audience.
  • It is very different from other juice bar advertisement (it says nothing about how good the product is for you of how many of your ‘5-a-day’ it contains).
  • It has a simple idea with a simple message and there is nothing complicating the design and getting in the way of that.

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