Diesel – Save Yourself

This is a copy of a post card I picked up whilst travelling through Paris a few years ago advertising the opening a new Diesel (a fashion brand) shop in Paris. It was created as part of the ‘Save yourself’ campaign by the Dutch designers Kessels and Kramer and the idea behind the campaign was simply that you shouldn’t wear clothes that made you look like a plastic manikin – you should wear one s that made you look like you. I like the ad because the models plastic/human face has a real ‘double take’ effect and goes against the clothing advertisements convention of using beautiful people that we should all aspire to be like. It is a campaign that was making the brand stand out from other fashion brands.