Saturday, 16 August 2008

Amplify Logo by Wilfrid Wood

Wilfrid Wood has recently designed this new identity for the design agency Amplify. As an artist / model maker Wood works with his hands as opposed to a conventional designer who uses a Mac, when I am briefed to create a logo I do my research, then do some sketches before finally putting together the final logo on my Mac, Wood instead did his research, did some sketches then created the logo by hand out of clay, taking two weeks to carve an perfect it before photographing it. I think this is really interesting way of creating a logo and guarantees that you get something completely unique with a hand made quality. Visit to see more of woods work.

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