These are some items designed by Multistory as part of their rebranding of a London chain of florists ‘The Modern Flower Co.’. Although the rebrand as a whole looks really nice (the logo set behind a trellis pattern like a flower growing is fantastic) it is the bag that really caught my eye – I like the way that instead of the rope for the handle being hidden inside the bag it weaves in and out of the wall of the bag like a green plant growing up the trellis.
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